Testing Product Familiarity Moderator Effect on Consumer Animosity by Moderating Effect and Multigroup Moderating Effect
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Marketing and Strategic Management
سال: 2017
ISSN: 2372-7772,2372-7780
DOI: 10.21607/jmsm.2017.0001